- Pay-Per-Click (PPC) & Paid Ads: Targeted Google Ads, Social Ads, Smart Bidding, and Retargeting campaigns engineered for high conversion.
- Content & Social Media Management: Strategic content writing, community engagement, and brand building across digital channels.
- Custom API Integration & E-Commerce: Scalable back-end structures with seamless third-party CRM and payment gateway integrations.
- Integrated CRM Telephony: Direct telephony plugins to record, measure, and scale customer interactions in real time.
- Strategic Growth & Advisory: Business restructuring, process optimization, and Mergers & Acquisitions support.
- Comprehensive Staffing: Placement for all tiers, including entry-level, mid-level, executive, senior-level, and contract-level staffing.
- Dedicated Outsourcing Models: Specialized external support for IT outsourcing, design outsourcing, marketing outsourcing, and general manpower deployment.
- End-to-End Recruitment: Full-cycle talent acquisition to reduce time-to-hire and improve candidate quality.
- Health & Life Coverage: Tailored plans for Health Insurance, Mediclaim, Term Insurance, and Life Insurance.
- Asset & Liability Protection: Comprehensive General Insurance and Vehicle Insurance solutions to secure business operations.
Sector: Supply Chain Consulting
Platform Used: Google Ads
Campaign Duration: 6-months after launching the restructured campaigns
The cost per quote fell significantly from Rs. 48,000 down to Rs. 5,000. This optimization resulted in a 98% decrease in the overall cost quote. The campaign maintained a 0% cost increase while scaling operations. Overall, there was a 72% decrease in Cost per Order.
ROI and "After" Transformation Analytics:
The campaign delivered a 158% increase in Return on Ad Spend (ROAS). Total revenue experienced a 455% increase. Total orders surged by 676%. Inbound phone calls increased from 0 to 167 per month. The optimized workflow generated 338 quotes per month. The brand's visibility expanded to capture a 91% impression share.